Privacy Policy

Purely U Pty Ltd (“we”, “us”, “our”) is committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth).

What We Collect

• Name, email address, phone number, and delivery address (when you place an order)
• Payment information, processed securely by our payment provider. We never store your card details
• Browsing behaviour, device information, and cookies
• Email marketing preferences (when you opt in)

How We Use Your Information

• To process and fulfil your orders
• To send order confirmations and shipping updates
• To send marketing emails (only with your consent, unsubscribe anytime)
• To improve our website and customer experience

Third Parties

We share your information with trusted service partners where necessary to deliver our products and services to you. All partners are required to handle your data securely and in accordance with applicable privacy laws. We do not sell your personal data to any third party.

Your Rights

You have the right to access, correct, or request deletion of your personal data at any time. Contact us at cs@purelyu.com.au.

Cookies

We use cookies for cart functionality, analytics, and to improve your experience. By continuing to use our website you consent to our use of cookies as outlined in this policy. You can manage cookie preferences in your browser settings, though this may affect site functionality.

Cookie Consent

When you first visit purelyu.com.au, you will be prompted to accept our cookie policy. Continued use of the site constitutes acceptance.